The Southwest Folklife Alliance provides direct support to heritage artists, cultural tradition bearers, traditional artists, and emerging folk groups. Our intention is to develop artist-centered programming with communities to support artists living and working in the Greater Southwest and border regions. Our programs take the form of workshops, direct awards, and creative platforms to test new ideas in a marketplace.
Master-Apprentice Award Program
The SFA Master-Apprentice Award is given annually to a master artist in Arizona working with one or several apprentices to preserve a traditional art form and support the transmission of culture from a master tradition bearer to the next generation. Our highest priority is to support apprentices who learn from master artists within their own cultural traditions.
Preserving traditional knowledge in the Southwest depends on strong networks and cultural asset development. We support learning exchanges for artists and practitioners to share techniques, stories, and history within community. We also assist heritage artists in gaining access to both local and national art and artisan marketplaces.
We offer professional development training in entrepreneurship, non-profit and for-profit business management, marketing and social media. We specifically aim to help communities and/or traditional artists address challenges within the traditional heritage based marketplace.